ESTRAVA
For owners still doing everything themselves

Get your week back — without hiring anyone

No code. No team. Just the same A.I second brain I use to run Estrava every day — it remembers your business, so the work stops waiting on you. The starter build, yours free.

  • You're the bottleneck. Nothing moves unless it goes through you.
  • You've tried Claude and ChatGPT. They start from zero every session.
  • So nothing compounds — because nothing remembers.
What you're getting

The starter vault, start to finish

Not a PDF of tips. A working vault you install today.

  1. The kernel — CLAUDE.md

    The routing file that tells Claude what to read, when, and in what order. This is the part nobody has.

  2. 11 working commands

    Process inbox · onboard a client · weekly check-in · write a script · quality screen · scan DMs · call prep · ship a site · weekly review. Say the phrase, Claude runs it.

  3. The folder skeleton

    Clients, offers, SOPs, content, daily logs, meeting notes — pre-wired so the links resolve from day one.

  4. 5 templates

    Script, content, daily log, command and book capture. Fill them in instead of staring at a blank page.

  5. Worked examples

    A filled client, offer sheet, script and SOP — so you can see what finished looks like before you write your own.

  6. The install guide

    Claude and Obsidian wired to the vault, Mac and Windows. About fifteen minutes, no code experience needed.

  7. The deployment guide

    How to keep it alive so it compounds week after week instead of going stale like a dead Notion.

This is the starter build: the real system, scaled down. It's what I run Estrava on, minus the commands I've written for my own business.

The ceiling

What you can build on top of it

The starter vault is the foundation. These are the systems it's built to run.

The AI Content Engine

"90 days of content from one hour a week, without ever staring at a blank page."

  • A writing system calibrated on your own past content, so it sounds like you and not like a robot
  • A 30-day rolling content calendar that refills itself
  • A repurposing pipeline — one recording becomes 15 posts and clips

The 300-Ad Creative Machine

"A quarter's worth of ad variations in one week, without a creative team."

  • 10 value angles × 30 hooks — 300 variations, organised by call-out type
  • Built from your best-performing organic content and your customers' own words
  • A testing tracker, so each round's results feed the next instead of starting over

The 5-Minute Speed-to-Lead Desk

"Every enquiry answered properly, before they've messaged your competitor."

  • A qualification script and response library covering every lead source
  • Drafted replies ready to send on sight, tuned against your real past conversations
  • A live enquiry register and a daily sweep that surfaces anyone who's gone quiet
Fit

Who this is for

Stop being the bottleneck in your own business.

The starter vault is free. Install it this week.

Where should I send it?

Fill this in and I'll send it straight over, then message you personally to make sure it's actually installed and running.

100% free. No card details, ever. Your details stay with Estrava.